GENUINELY SOUTHERN FORESTS RETAIL MARKETING CAMPAIGN
The Southern Forests Food Council's key objective is to promote the region and its wonderful local produce through product identification using the Genuinely Southern Forests brand.
A critical part is working with retailers to inform and educate consumers on the fantastic quality and diversity of the produce from the great region. More than ever, consumers are keen to know where their food comes from, and that farmers care about how they produce that food.
The Food Council are pleased to have worked with some of Perth's leading independent greengrocers in promoting the Genuinely Southern Forests brand, seasonal fresh produce and the unique Western Australian region. Together ensuring customers get the opportunity to experience the exceptional taste and goodness of the Southern Forests.
An exciting schedule of in-store activities will commence in February and run through until May ensuring a genuine taste experience while maximising retail and brand exposure, and truly connecting consumers to the region.
Consumers will have the opportunity to sample, purchase and learn more about Southern Forests growers and the community behind their produce.
In addition to our usual retail activations we are also partnering with ex-MasterChef Australia contestant, Samira Damirova, to add a little flair and flavour to the campaign. Be sure to keep an eye on our social media channels to see what we are up to!
Join us at one of our up-coming in-store tasting with Gilbert's Fresh Market Hilton, Midland and Willetton this season and have your own Genuine Taste Experience. All tastings will be held in-store from 9:30am - 12:30pm.
24-Feb Gilbert's Fresh Hilton
9-Mar Gilbert's Fresh Midland - with Samira Damirova
16-Mar Gilbert's Fresh Willetton
23-Mar Gilbert's Fresh Hilton
20-Apr Gilbert's Fresh Midland
27-Apr Gilbert's Fresh Willetton
4-May Gilbert's Fresh Hilton - with Samira Damirova
18-May Gilbert's Fresh Midland
25-May Gilbert's Fresh Willetton - with Samira Damirova