GENUINELY SOUTHERN FORESTS RETAIL MARKETING CAMPAIGN
The Southern Forests Food Council's key objective is to promote the region and its wonderful local produce through product identification using the Genuinely Southern Forests brand.
A critical part is working with retailers to inform and educate consumers on the fantastic quality and diversity of the produce from the great region. More than ever, consumers are keen to know where their food comes from, and that farmers care about how they produce that food.
The Food Council are pleased to be working with 26 independent greengrocers in promoting the Genuinely Southern Forests brand, seasonal fresh produce and the unique Western Australian region. Together ensuring customers get the opportunity to experience the exceptional taste and goodness of the Southern Forests.
A schedule, consisting of 96 in-store tastings, with all greengrocers over the campaign period ensures a genuine taste experience while maximising retail and brand exposure, and truly connecting consumers to the region.
Consumers will have the opportunity to sample, purchase and learn more about Southern Forests growers and the community behind their produce.
The stores stretch as far north as Alkimos and south to Mandurah, and have committed to sourcing Genuinely Southern Forests produce where possible. The stores also display a range of branded point-of-sale material including grower cut outs, aerial hanging cards and in-store digital displays.
Our 26 independent greengrocers have bought into a promotional campaign, consisting of TV commercials, radio commercials, bus back advertisements, print and online advertising.
Visit these participating greengrocers today for your own Genuine Taste Experience.