SOUTHERN FORESTS FOOD COUNCIL INC.
The Southern Forests Food Council was founded in 2010 by a group of passionate local producers who recognised that the wealth and abundance of produce grown in the region made it perfect for major food production and agri-tourism. Its role was formalised in 2012 after receiving a $5 million investment under the State Government’s Royalties for Regions initiative. The investment is part of a $7 million Royalties for Regions allocation to the Shire of Manjimup for its Agricultural Expansion Project.
In June 2018 the Southern Forests Food Council secured a further $1.5 million over three years through the State Government's Royalties for Regions program to support the Council’s on-going activities in developing economic opportunities for the region.
The Food Council is committed to unifying the area’s world-class and diverse producers to strengthen the region’s economy, attract investment and export opportunities, promote regional pride, and create sustainable jobs. It represents local producers, culinary and agri-tourism operators who live and work in what is WA’s premier food bowl, aiming to ultimately establish the Southern Forests as an internationally-recognised agricultural region and culinary tourism destination.
COMMITTEE OF MANAGEMENT
The Southern Forests Food Council appointed its inaugural Committee of Management in October 2012. Between them, the Committee have hundreds of years of experience in the food industry.
With the establishment of the Food Council and the completion of a regional brand, the focus is now on creating awareness and educating local, national, and international markets on the quality and diversity of the region’s produce.
This work will see the Southern Forests region firmly established as one of the premier food production regions in the world.
2019/2020 Committee of Management:
Kieran Kinsella – Independent Chair
Mitchell East – Vice Chair
Tori Marver – Secretary
Vick Grozotis – Treasurer
Ben Arnold – skills-based
Nial Twigger – skills-based
G E N U I N E L Y S O U T H E R N F O R E S T S REGIONAL BRAND
Genuinely Southern Forests represents the produce, producers and agri-food offerings of the Southern Forests and Valleys region. The brand was developed by the Southern Forests Food Council with the initial Royalties for Regions funding (2012-2018) and was launched 8 November 2013.
The Southern Forests and Valleys region include the major towns of Manjimup, Pemberton, Northcliffe, Walpole, Bridgetown, Greenbushes and Nannup.
Currently, there are ten variations of the Genuinely Southern Forests brand available for SFFC members to utilise. The Brand Code of Practice outlines the policy and guidelines for members to utilise the brand. Contact the SFFC office if you would like to discuss which variation is most suited to your business.
Basic Brand Mark
VISION AND OBJECTIVES
The vision of the Food Council is to:
Build the region’s reputation for quality food.
The objectives of the Food Council are:
Grow the value of agriculture and food production, create careers and encourage growth of local populations.
Establish and maintain unifying regional brand(s).
Strive to achieve price premiums for produce from the region.
Achieve consumer recognition of the region as a desirable culinary and tourism destination and an ethical producer of quality food.
Sustain the effort through ongoing viability of the Food Council.