top of page

SOUTHERN FORESTS FOOD COUNCIL INC

The Southern Forests Food Council (SFFC) was first conceived in 2010 by a group of passionate local producers who recognised the extraordinary diversity, quality and abundance of food grown in Western Australia's Southern Forests region.

​

Formalised in 2012 through a $5 million investment from the State Government's Royalties for Regions initiative, as part of the Shire of Manjimup's Agricultural Expansion Project, the SFFC was created to bring producers and industry together, strengthen the region's agricultural economy, and build greater recognition for its world-class food and produce.

​

Over the past 14 years, the SFFC has played an important role in connecting producers, supporting industry development, promoting regional provenance, and championing the Southern Forests as one of Western Australia's premier food-producing regions.

​

Central to this work has been the development of the Genuinely Southern Forests regional brand, a shared identity celebrating the people, produce, and place behind the region's diverse food and agricultural industries.

​

With support from the State Government, Shire of Manjimup, industry, members, partners, and the broader community, the SFFC has helped build regional pride, strengthen industry connections, and create opportunities for local businesses.

COMMITTEE OF MANAGEMENT

The Southern Forests Food Council is overseen by a Committee of Management made up of local producers and skills-based appointments. Between them, the Committee have hundreds of years of farming and business experience.

​

With the establishment of the Food Council and the completion of a regional brand, the focus is now on creating awareness and educating local, national, and international markets on the quality and diversity of the region’s produce.

​

This work will see the Southern Forests region firmly established as one of the premier food production regions in the world.

​

2025/26 Committee of Management: ​

  • Monica Radomiljac – Acting Chair

  • Tyler Radomiljac – Treasurer

  • Jennifer Riseley – Secretary 

  • Ewan Eatts

  • Sheralee Stoddart

  • Dr Arthur Wilson - Strategic Advisor

​

You can contact the Committee of Management on 08 9772 4180 or chair@southernforestsfood.com. ​

GENUINELY SOUTHERN FORESTS REGIONAL BRAND

GENUINELY SOUTHERN FORESTS BRAND

Genuinely Southern Forests represents the produce, producers and agri-food offerings of the Southern Forests region. The brand was developed by the Southern Forests Food Council with the initial Royalties for Regions funding (2012-2018) and was launched 8 November 2013.

The Genuinely Southern Forests region includes the major towns of Manjimup, Pemberton, Northcliffe, Walpole, Bridgetown, Greenbushes and Nannup.
​
Currently, there are ten variations of the Genuinely Southern Forests brand available for SFFC members to utilise. The Brand Code of Practice outlines the policy and guidelines for members to utilise the brand. Contact the SFFC office if you would like to discuss which variation is most suited to your business. 

Basic Brand Mark

Downloads...

Brand Code of Practice Information and Application Form

VISION AND OBJECTIVES

The vision of the Food Council is to:

  • Build on the region’s reputation for quality and sustainable food production.

 

The objectives of the Food Council are:

  • Grow the value of agriculture and food production, create careers and encourage growth of local populations.

  • Maintain and enhance the value of the Genuinely Southern Forests brand and facilitate its use.

  • Improve resilience and sustainability of members.

  • Facilitate industry transformation through the adoption of innovative, data-driven technology.

  • Encourage recognition of the region as a destination for quality food.

bottom of page