Genuinely Southern Forests represents the produce, producers and agri-food offerings of the Southern Forests region. The brand was developed by the Southern Forests Food Council with the initial Royalties for Regions funding (2012-2018) and was launched 8 November 2013, and is celebrating its ten-year milestone in 2023 with a special commemorative logo and celebratory activity.

The Genuinely Southern Forests region includes the major towns of Manjimup, Pemberton, Northcliffe, Walpole, Bridgetown, Greenbushes and Nannup.

​

Currently, there are ten variations of the Genuinely Southern Forests brand available for SFFC members to utilise, and a special commemorative version for its ten-year milestone. The Brand Code of Practice outlines the policy and guidelines for members to utilise the brand. Contact the SFFC office if you would like to discuss which variation is most suited to your business.