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The Southern Forests is a long established agricultural region with infrastructure and logistic networks in place. There are more than 20 existing packing facilities throughout the region, including several with state-of-the-art technologies.  


Highly reputable transport and logistics companies are located within the Southern Forests region, operating out of Manjimup, Pemberton, and Walpole.

The Southern Forests Food Council has engaged various stakeholders throughout the supply chain, on a local, state, national and international scale.


From branded haulage trucks, to aligning with a wholesale market floor and buying agents, to the food service industry, and rolling out an annual retail marketing campaign with partnered greengrocers connecting with consumers through in-store tastings, the Food Council has a presence throughout the entire supply chain.


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Fresh Express Produce



All Aussie Farmers (AAF) are a fresh fruit marketing company based in Melbourne, Victoria focusing on year round supply of Australian-grown produce specialising but not limiting itself to avocados.  The partnership with the Food Council has assisted AAF to connect with and source premium quality fruit from the Southern Forests, whilst providing growers with a valued supply channel. AAF pride themselves on their reputation for consistently delivering premium returns to its growers.


A partnership with Perth based wholesaler getFresh Merchants further strengthens the supply chain to WA’s hospitality industry sector following requests from small, medium and large scale operators to access the regions produce from the Genuinely Southern Forests market floor in Canning Vale.

getFresh Merchants philosophy of supplying their clients with seasonal fresh produce, having relationships with the grower behind the produce and passing that knowledge on and into the kitchen, is of great value.




Fresh Express (FX) are a wholesale agent based at Perth Market City and have partnered with the SFFC to specialise in Genuinely Southern Forests vegetable lines. FX service chain supermarkets, independent retailers, secondary wholesalers and the food and beverage industry.



GJ Freight is a family-owned and operated business that has been providing transport and freight logistic services to the South West for over 25 years, including as a Visy distributor.


GJ Freight have now expanded their operation with a Manjimup depot – being a major epicentre of fresh fruit and vegetable production for the State.


The Food Council has partnered with GJ Freight to provide members with a range of Genuinely Southern Forests branded Visy cartons, with all sales of these cartons contributing to the ongoing viability of the Food Council and Genuinely Southern Forests brand. Please see the Packaging section for further detail.




One of Australia's largest fresh produce distributors, Mercer Mooney started out in WA over 100 years ago and have now joined the Southern Forests Food Council as a major sponsor.

Mercer Mooney have a strong network of both growers and retail customers and specialise in premium fruit lines.



Preferred Fruit are a wholesale agent based in Sydney, New South Wales. Preferred Fruit focus predominantly on avocados and have a demonstrated history of sourcing and distributing high volumes of quality fruit from the region.

Export Opportunities

The Southern Forests Food Council is able to facilitate produce trading and investment opportunities on behalf of members.

The Food Council acts as a single point of contact between trade delegates and Southern Forests producers, which sets the Food Council apart from other industry specific bodies within Western Australia.

The Southern Forests is home to a vast range of products which the Food Council has direct access and ability to facilitate supply arrangements (see the Seasonal Produce section for the range of produce grown in the Southern Forests).

A future potential exists to build supply both within the Southern Forests region and from other Western Australian food producing regions.


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