FIRST-EVER PEMBERTON AVOCADO FESTIVAL TO CELEBRATE SOUTHERN FORESTS PRODUCE
- Southern Forests Food Council Inc
- Oct 15
- 3 min read
Updated: Oct 23
15 October 2025
On 1 November, the Southern Forests is set to celebrate the inaugural Pemberton Avocado Festival, showcasing the best of local avocados and the people who produce them. Western Australia holds the title of the nation’s largest avocado-producing state — and with Pemberton responsible for 21% of national production, the Southern Forests region is the perfect place to celebrate all things avocado. The 2025-26 season is nationally forecast to deliver increased production, excellent fruit quality, and strong consumer demand. Ensuring the festival will be a weekend of abundant food, fun and community. Local growers in Pemberton, Manjimup and surrounding districts report a healthy crop set this season, with fruit quality described as excellent and pack-out rates tracking above average. “We are seeing fruit with great size, texture and flavour - exactly what Southern Forests avocados are known for,” said Dr Arthur Wilson, Executive Chair of the Southern Forests Food Council. Launching into its first year, the Pemberton Avocado Festival will celebrate the region’s vibrant industry and community spirit, bringing together growers, food lovers and visitors to enjoy all things avocado. Events include:
“The Pemberton Avocado Festival is a way to recognise the people and produce that make this region so special,” said Dr Wilson. “Avocados are an important part of our story, and it is wonderful to see both the industry and community working together to make a positive impact for the region and celebrate together.”
The festival shines a spotlight on the Genuinely Southern Forests brand, representing the premium produce grown throughout the region, including avocados, cherries, truffles, apples and more, and reinforces the Southern Forests’ role as a leader in sustainable, high-quality horticulture.
Event details:
📍 Pemberton town centre and surrounds
📅 First weekend in November 2025
🌐 Full program and tickets available at www.pembyavofest.com
📘 Follow updates on Facebook and Instagram
Contact:
Laura Bolitho
Southern Forests Food Council
laura@southernforestsfood.com
Website: http://www.southernforestsfood.com
Facebook: Genuinely Southern Forests
Instagram: @genuinelysouthernforests
LinkedIn: Southern Forests Food Council
Image credit:
Craig Kinder Food Photography.
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Southern Forests Food Council:
The Southern Forests Food Council was founded in 2010 by a group of passionate local producers who recognised that the wealth and abundance of produce grown in the region made it perfect for major food production and agri-tourism. Its role was formalised in 2012 after receiving a $5 million investment from the State Government. The investment is part of a $7 million allocation to the Shire of Manjimup for its Agricultural Expansion Project. The SFFC has received a further $725,000 over two and a half years through the State Government to focus on activities and implement strategies that secure its long-term sustainability and enhance the Genuinely Southern Forests brand.
The Food Council is committed to unifying the area’s world-class and diverse producers to strengthen the region’s economy, build resilience, attract investment and export opportunities, promote regional pride, and create sustainable jobs. It represents local producers, culinary and agri-tourism operators who live and work in what is WA’s premier food bowl, aiming to ultimately establish the Southern Forests as an internationally recognised sustainable agricultural region and culinary tourism destination.
The Southern Forests produces over 50 different types of fruits and vegetables, truffles and boutique produce, dairy, sheep, pork and cattle farms, as well as award-winning wineries and exceptional culinary experiences. The Southern Forests region is heavily invested in agriculture, with $230 million of agricultural production coming from the region
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