Genuinely Southern Forests produce in our new convenient, grab & go packaging, is now available at select WA independent retailers.
Get in touch with the office on 08 9772 4180 to find out more.
Genuinely Southern Forests produce in our new convenient, grab & go packaging, is now available at select WA independent retailers.
Get in touch with the office on 08 9772 4180 to find out more.
Interested in getting Genuinely Southern Forests promotions in your business...contact the SFFC on 08 9772 4180.
If you have an event you would like us to include please forward the details to email@example.com or call our office on 08 9772 4180
THE LOCALS IN THE SOUTHERN FORESTS REGION OF WESTERN AUSTRALIA HAVE KNOWN ABOUT IT FOR GENERATIONS. IN THIS GORGEOUS, PRISTINE PART OF THE WORLD, SOMETHING MAGICAL IS GOING ON.
Maybe it’s the clear, crisp air. Or the extraordinary fertility of the soils. Maybe it’s the 365 growing days a year. Or the purity of the rainfall. Or maybe it’s a combination of all these things. Truth is no-one knows for sure.
But what we do know is this. Every time you bite into an apple, or slice into an avocado, or you’re tempted by a truffle, or any of the other wondrous vegetables, meats, fruits and nuts that are grown in the Southern Forests of Western Australia, you’ll be left in no doubt that the array of fresh local produce simply looks, smells and tastes better.
THAT'S A GENUINE EXPERIENCE.
The region begins just outside Manjimup, where agricultural land is dotted with magnificent karri trees. (Home of the internationally famous black truffle and Pink Lady apple.)
Further south is Pemberton where the forest is more established, with many karri trees well over 300 years old. (Renowned for spectacular marron, potatoes, avocados and limes.)
Towards the coast lies the scenic town of Northcliffe surrounded by towering forests and rich coastal plains and wetlands. (Recognised as prime grazing land that produces magnificent beef and dairy cattle.)
Further south is Walpole, which is set on the tranquil waters of the Walpole Inlet. (Known for its honey and lush pastures that sustain livestock.)
Nestled in hundreds of hectares of National Park, the town of Manjimup is the centre of a diverse, thriving fruit and vegetable industry. Local growers produce everything from avocados, cherries, plums and kiwi fruit to hazelnuts, broccoli and potatoes. It is renowned for the internationally famous Pink Lady apple and is home to world-class gourmet black truffles.
Every year Manjimup hosts the three-day Cherry Harmony Festival to celebrate its magnificent cherry harvest. It includes a street festival, an evening concert, and the fine-dining Cherry Long Table Lunch, served in the picturesque surrounds of one of its lush cherry orchards.
Manjimup is also the home of the Truffle Kerfuffle – an annual celebration of the region’s magnificent truffles, which features local produce stalls, master classes by top chefs, a gala dinner and guided truffle hunts. As well as unparalleled fresh farm produce, available from the farm gate and at the twice-monthly farmers market, the Manjimup area offers wine tasting, the popular Fonty’s Pool for relaxing and swimming and marron and trout fishing.
Known as “Karri Country”, picturesque Pemberton is surrounded by the spectacular karri forests of Gloucester National Park. Its cool Mediterranean climate makes it not only ideal wine country but perfect for growing a diverse range of produce.
The area is truly a remarkable food bowl; from producing some of the world’s finest truffles, to Hass variety avocados, potatoes, berries and hazelnuts, sheep and beef cattle, the rich soil and temperate climate produces some of the finest foods available.
Home to one of Australia’s youngest and most exciting wine regions, Pemberton’s first commercial winery was established in 1982. With rich, loam soil, the area has more than 40 vineyards and almost 20 mostly family-owned wineries, many of which offer cellar door tastings and house beautiful restaurants serving fresh, local, gourmet food.
Lying on the Bibbulmun Track, Pemberton has abundant streams, rivers and dams, perfect for trout fishing and catching the local marron delicacy.
Set among a wealth of forests, rivers, sand dunes and coastlines, Northcliffe is renowned for its dairy industry, which produces some of the finest, cleanest milk in WA. True to the diversity the Southern Forests region is known for, Northcliffe is also home to wineries and local growers who produce olives and olive oil, berries, truffles and top-quality marron.
The Karri Country Good Food Shop, a community organisation run by volunteers, sells fresh, seasonal local produce from nearby growers, specialising in wholefoods and organics. A nature-tourism hotspot, Northcliffe also offers unbeatable fishing, whale-spotting, national parks and dunes.
The Understory – the first purpose-built walk trail in the country to permanently feature artworks – has works by national and international artists that reflect the essence of the Southern Forests region.
About an hour from Northcliffe, Walpole sits against the spectacular backdrop of tall trees and incredible coastal scenery. On the beautiful waters of Walpole Inlet and surrounded by 400-year-old tingle trees and the Southern Forests’ ubiquitous karri trees, Walpole is a haven for everything outdoors.
The area has a thriving dairy industry, as well as sheep and beef cattle, with its pristine natural environment making it perfect for agriculture. Local honey producers create honey and honey products in the most natural way possible, harvesting all the goodness from uncrowded hives. Thurlby Herb farm specialises in blending aromatic herbal concoctions, creating handmade soaps, aromatherapy products and gourmet gifts, much of which is sourced from its own land.
There is plenty of farmstay accommodation for visitors where they can truly indulge in nature, taking advantage of bushwalking, fishing, bird watching, kayaking, sailing, beach four wheel driving and visiting the spectacular Valley of the Giants Tree Top Walk – a 600-metre walkway which rises 40 metres above the forest floor .
Our producers are renowned for growing world-class produce, including more than 50 types of fruit and vegetables, truffles, marron, beef cattle and much more.
The Southern Forests Food Council was founded in 2010 by a group of passionate local producers who recognised that the wealth and abundance of produce grown in the region made it perfect for food tourism. Its role was formalised in 2012 after receiving a $5 million investment under the State Government's SuperTowns initiative. The investment is part of a $7 million Royalties for Regions allocation to the Shire of Manjimup for its Agricultural Expansion Project.
Ten local producers who, between them, have hundreds of years’ experience in the industry, currently sit on the Council’s Committee of Management.
The Food Council is committed to unifying the area’s world-class and diverse producers to strengthen the region’s economy, attract investment and export opportunities, promote regional pride, and create sustainable jobs. It represents local producers, culinary and agri-tourism operators who live and work in what is WA’s premier food bowl, aiming to ultimately establish the Southern Forests region as an internationally-recognised top culinary tourism destination.
The Southern Forests Food Council, taking in the towns of Manjimup, Pemberton, Walpole and Northcliffe, is home to an incredible variety of produce and experiences. These include around 50 different fruits and vegetables, truffles and boutique produce, and dairy and cattle farms, as well as award-winning wineries, and exceptional culinary experiences. In all, the agricultural sector is valued at around $127 million per annum, making it the area's most significant economic driver and representing a major opportunity to drive growth in the region.
The Food Council will play a critical role in unifying the area's diverse producers to strengthen economic performance, attract further investment, create jobs, promote regional pride and ultimately achieve recognition as a highly regarded culinary tourism destination.
The Food Council was initially founded by a group of passionate local producers and those recognising the benefits that food-tourism could bring the area in late 2010.
Its role was formalised following receipt of funding under the State Government's SuperTowns initiative. A steering committee, incorporating the Department of Agriculture and Food WA, Shire of Manjimup and South West Development Commission, was set up to support and monitor the project.
A Committee of Management comprising of local producers was formed to help steer the direction of its work in November 2012.
Through the State Government's Royalties for Regions' Manjimup SuperTowns initiative, the Southern Forests Food Council has been awarded a $5 million investment, as part of a $7 million allocation to the Shire of Manjimup for its Agricultural Expansion Project, in May 2012.
SuperTowns is an $85.5 million initiative, under the Royalties for Regions program, to support population growth in southern WA. To date 17 major projects have been identified for funding across nine strategically located SuperTowns; Boddington, Collie, Esperance, Jurien Bay, Katanning, Manjimup, Margaret River, Morawa and Northam. The program is administered by the Western Australian Government’s Department of Regional Development.
The Southern Forests Food Council appointed its inaugural Committee of Management in October 2012. Between them, our Committee have hundreds of years of experience in the food industry. They represent generations of passionate, determined, local growers and producers and are committed to harnessing their invaluable expertise and drive to grow the Southern Forests region locally, domestically and internationally as an area of unparalleled genuine, quality, food production and food tourism destination.
With the establishment of the Food Council and the completion of a regional brand, our focus is now on creating awareness and educating local, national, and international markets on the quality and diversity of the region's produce. This work will see the Southern Forests region firmly established as one of the premier food production regions in the world.
Bevan is a third generation grower; an orchardist who also produces beef cattle and sheep, Bevan has been a self-employed farmer for the last 20 years.
Bevan has been part of the Fruit West Committee, Warren Donnelly Water Advisory Committee and the Horticulture Agriculture Advisory Reference Group, as well as being the Chair of the Stone Fruit Leadership Group.
He says he is honoured to be a part of the food council and sees it as a great opportunity to spread the message about the region’s world-class produce.
"Farming here is a love and a passion."
"My objective is to build economical sustainable businesses that create employment, enabling people to build careers and continue to live in the best region in the world."
A member of the West Australian wine industry association, Vic is a director of Peos Estate Wines and his family have been food producers in the region for half a century. Vic is committed to educating consumers about where their food comes from and how it is produced and to promote the incredible produce grown in the Southern Forests under an inspiring collective local brand.
"We produce so much here. It is a beautiful place and we need to start to tell people what we have here and get them exploring. The food council is a great vehicle, driven by stakeholders who know the area and the produce and have enormous experience."
"We need brand development to enhance our future growth and prosperity. The Council’s vision and objectives truly reflect my goals and ambitions for our region."
Alexis and her husband Kim run the Diamond Tree Angus Stud and Diamond Tree Farm Stay.
"I believe new products and markets are extremely important for the growth and prosperity of the region as well as the nurturing of current industries. The Council’s vision is well aligned with the emerging trends of food security and health and wellbeing through eating quality, ethically-produced food."
Mark is an owner/Director of farming and forestry consultancy businesses. Mark produces beef, marron and avocados in the region and is a member of the Manjimup Pasture Group, and Meat and Livestock Australia.
Mark believes that the Food Council’s focus should be on improving grower outcomes, and that it is important that the SFFC demonstrates its ability to produce positive results for the growers and the region.
An owner-operator, Kim farms beef cattle using first cross cows and black Simmental bulls and has farmed in the region for more than 20 years. He grows vegetables through the warmer months for customers across WA.
Kim has been part of the Vegetables WA committee, Warren Donnelly Water Advisory as a vegetable liaison and the Warren Cauliflower Committee as well as a member of the Manjimup Pasture Group.
"I feel that this is a great opportunity for Manjimup as a shire to really market itself well, promoting us as the leading agriculture producing area that we are and help us tap into that much-needed tourist industry."
"We need to support industry and small business growth to provide employment and opportunities for the existing families and to attract new people to our town."
Nic has been at the forefront of the pome fruit industry since the 1990s and is a director in her family company, industry leader Newton Brothers Orchards. With a background in media and the horticulture industry, Nic’s passion has seen her pursue and develop direct marketing and value-add opportunities, build social media, communications and advocacy channels and spearhead Newton Brothers’ entry into the thriving and challenging organics market.
Nic has been involved with the Gascoyne Growers Market and Slow Food Southern Forests convivium, a member of the Manjimup Cherry Harmony Festival committee and is a regular Manjimup Farmers Market stallholder.
“I believe my qualifications and passion for shoring up the Australian agricultural sector amid uncertain times support the food council’s objectives of regional brand development, consumer education and building recognition of the Southern Forests as a unique tourism destination."
"Our region is world-class, with pristine growing conditions and natural beauty. I’m keen to help foster an encouraging, empowering and inspirational environment for farmers large and small who are moving towards more ethical food production that will sustain future generations in a thriving and proud community."
Monica owns and operates Pemberley of Pemberton, one of the regions highly acknowledged wineries. Monica also produces potatoes, marron, and beef at their Pemberton property. Monica is the President of the Pemberton Wine Region Association, a previous WOWA board member, Timber Towns Wine Show committee member, Rottnest Foundation board member, with experience on school councils, community committees, various boards, and is involved in the tourism industry.
Monica supports the SFFC objectives and enjoys the opportunity of being involved with the Food Council.
Al is the Managing Director of Manjimup Truffles and Five Acre Nursery and was instrumental in setting up the truffle industry in Manjimup.
A third-generation farmer and original ‘truffle man’, Al is passionate about the region and helping the Southern Forests Food Council bring local growers’ incredible produce to the rest of the world.
"This is one of the great places of the world and I want to see growers achieve success in international markets."
"I feel I can bring my experience in marketing truffles to assist in the development of strategies that will enable our great local producers to really take off in these areas."
Southern Forests producers are being backed by Westpac Manjimup in a recent agreement signed with Southern Forests Food Pty Ltd.
“The establishment of the Pty Ltd has allowed for the Food Council to expand our services to our members to seek out and actually pursue sales opportunities that benefit producers.” said Bevan Eatts, SFFC Chair. Mr Eatts went on to say “The fact that Westpac Manjimup are willing to back us and our producers gives us confidence to build on these activities and really make a difference for our region.”
Genuinely Southern Forests produce is now on shelves in Hong Kong in the new range of Genuinely Southern Forests grab-and-go bags. “The opportunity for our producers to supply Genuinely Southern Forests produce in our new range of packaging to a new export market is a great win for our region and what we are trying to achieve.” said Bevan Eatts, SFFC Chair.
The Southern Forests Food Council (SFFC) is trialling new Genuinely Southern Forests retail ready packaging in two local retail outlets after a successful sneak peek at the Manjimup Cherry Harmony Festival on Saturday 12 December 2015. Genuinely Southern Forests produce in our brand new retail ready packaging is available for a limited time as part of the sneak peek, at The Cherry Box, Manjimup and The Stables IGA, Bridgetown.
Genuinely Southern Forests have once again teamed up with the Manjimup Cherry Harmony Festival for the 2015 event to feature the Tastes of the Genuinely Southern Forests Food Avenue. Brockman Street in Manjimup will be transformed to showcase over 20 different food and wine stalls as part of the Tastes of the Genuinely Southern Forests Food Avenue, from jams, chutneys, olive oil, wine, cider, marron, truffle, and of course the star of the weekend – fresh local cherries.
The Genuinely Southern Forests team are joining forces with WA Exclusive Meats in Carlisle and Napoli Mercato in Harrisdale to promote genuine fresh local produce on the first weekend in December. Southern Forests farmers will be in stores to talk about their produce and will be placing the spotlight on seasonal products the Southern Forests are well known for; cherries and beef.
We invite you to join with the Southern Forests Food Council as a Member. As we are in an early stage of growth, we are offering complimentary inaugural memberships.
On behalf of the Committee of Management, we formally invite the Southern Forests communities and associated stakeholders to submit applications for FULL or ASSOCIATE membership depending on your eligibility. To understand the eligibility criteria, please refer to our Rules of Association which can be downloaded from the relevant link at the end of this section.
In brief, Full Membership of the Food Council is open to:
Please download and complete a SFFC Member Application Form, which can be found at the end of this section, and return to our office to demonstrate your support.
The Genuinely Southern Forests Western Australia brand mark or logo can be used by SFFC members. The brand mark has a number of minor variations that can be seen in our Brand Code of Practice document. This brand mark is predominantly for food producers/growers.
The preferred version is Genuinely Southern Forests Western Australia, however members can use the version that highlights their town, if they prefer.
Once you become a member of the Southern Forests Food Council you can apply under the Brand Code of Practice application form, which can be found on page 8 of the document. Once approved this will allow you to use the brand in your selected and approved manner e.g. on your website, brochures etc.
A Genuinely Southern Forests Supporter category has also been created to allow those people and businesses that are not food producers or growers to participate and use the brand mark. If you are a local business, tourism operator or association for example, you can apply under the Brand Code of Practice to use the Genuinely Southern Forests Supporter brand mark on your promotional material.
Membership forms and Brand Code of Practice forms can be downloaded from the links below and once you have completed them you can drop them off to us at the SFFC office or email them through to firstname.lastname@example.org.
It's that simple! Even simpler, drop into our office and we will help you fill them out.